Dive in to the global asset management world

The story behind the collapse of advertising's oldest agency, J. Walter Thompson

Former J. Walter Thompson CEO Gustavo Martinez. Priyanka Parashar/Mint via Getty ImagesJ. Walter Thompson became the biggest name in advertising over 155 years, making classic campaigns for brands like Ford, Kraft, Unilever, and the US Marines. Parent company WPP merged JWT with digital agency network Wunderman in 2018 and the J. Walter Thompson name was dropped the following year. 21 insiders say the agency struggled to deal with the rise of digital and the aftermath of a legal scandal that grabbed headlines around the world. J. Walter Thompson rose from a brokerage selling ads in New York City newspapers to become the world’s most successful and longstanding ad agency on the strength of classic campaigns for brands like Ford, Kraft, Kellogg’s, Unilever, and the US Marines. But the name that defined advertising collapsed due to the same forces that turned most of the industry upside-down in the 21st century. In late 2018, JWT merged with digital firm Wunderman to create Wunderman Thompson. For many, J. Walter Thompson is now synonymous with the bygone golden age of advertising. Business Insider spoke to 21 current and former executives at J. Walter Thompson, Wunderman Thompson, and WPP for an in-depth look at

World News

HiTech Zone

French raids to target mosques accused of radicalisation

PARIS: French authorities will swoop Thursday on dozens of mosques and prayer halls suspected of radical teachings as part of a crackdown on Islamist extremists following a spate of attacks, Interior Minister Gerald Darmanin said.Darmanin told RTL radio that if any prayer hall was found to promote extremism it would be closed down.The inspections to be carried out on Thursday afternoon are part of a response to two gruesome attacks that particularly shocked France — the beheading of a teacher who showed his pupils cartoons of the Prophet Mohammed and the stabbing to death of three people in a church in Nice.Darmanin did not reveal which places of worship would be inspected. In a note he sent to regional security chiefs, seen by AFP, he listed 16 addresses in the Paris region and 60 others around the country.The right-wing minister told RTL said the fact that only a fraction of the around 2,600 Muslim places of worship in France were suspected of peddling radical theories showed “we are far from a situation of widespread radicalisation”.”Nearly all Muslims in France respect the laws of the Republic and are hurt by that (radicalisation),” he said.The killing of teacher Samuel Paty, who had

More News